Risk management refers to the systematic approach of identifying, analyzing, assessing, and addressing potential risks that could negatively impact an organization’s objectives and assets. The purpose of effective risk management is to minimize the likelihood of such risks, or their potential impact, thereby safeguarding the organization's financial health, reputation, and operational capabilities. This process typically involves a combination of quantitative assessments, like statistical analysis of past data, and qualitative evaluations, like expert judgment. Examples of common risks faced by organizations include financial risks, market uncertainties, regulatory changes, operational failures, and natural disasters. One typical practice in risk management is to conduct a SWOT analysis, evaluating strengths, weaknesses, opportunities, and threats, to develop mitigation strategies. For instance, implementing robust internal controls and diversifying investments are practical methods to manage financial risks. In conclusion, by continuously monitoring potential risks and updating risk management protocols, organizations can enhance resilience and ensure their sustainability in a competitive market.